The first part of the commercial is an 18-second teaser which invokes the following question: What sort of wonders can you find when you go on an underwater adventure in one of the dive destinations in the Philippines?
Then after a few days, the main TVC is revealed. It features the sites and sounds that make Cebu the ultimate diving destination--the breathtaking sardine run and the music from finely crafted Cebu guitars. The TVC lasts for 30 seconds and will air in different countries.
Side note: Latest record from the Department of Tourism revealed that the arrival traffic in Central Visayas hit 14.78 percent growth from January to June this year to 1.7 million, more than half of the 2.6 million target arrivals for this year.
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